The BBC One Christmas promo

Posted by Steve Martin on 25 November, 2011 |

Unlike in radio, television viewers tend to choose between programmes not stations. Most tv promos therefore drive appointments to...

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Aftershock

Posted by Steve Martin on 4 September, 2009 |

Here’s a promo campaign, and one you won’t experience much in the UK. The campaign is for the BBC’s new season exploring...

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