Radio promotion, marketing and imaging

Jazz FM’s de facto Latin takeover

Posted by on 29 April, 2012 |

Sponsorship deal inspires a day of Latin-tinged programming on the UK's Jazz station.

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Gaydar Radio’s new website, better for advertisers

Posted by on 10 October, 2011 |

GaydarRadio has given its website a slick new look in a move that they hope will help advertisers engage with the station's audiences more effectively.

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Brand integration on radio: what it’ll mean for brands

Posted by on 6 January, 2011 |

In November, I posted about the proposed advances in product placement on commercial radio and the proposed plans. As you may (or not)...

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Product placement: how it could sound

Posted by on 20 November, 2010 |

Since June, the UK regulator Ofcom has been consulting on relaxing the rules that govern commercial communications in radio...

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