Dudvertising?

Every few weeks a free classified ads booklet drops through our door and invariably its back cover contains this half-page introducing “Petersfield and Godalming’s Spirit FM”.

Given that:

• these two towns have very little social connection. Godalming looks to Guildford, Petersfield to Portsmouth.
• you can barely pick up Spirit FM in the Hampshire town of Petersfield (I’ve just tried).
• Ofcom shows Spirit FM’s coverage to stop around 10 miles short of Godalming in Surrey.
• and Spirit FM positions itself as “100% West Sussex”

…this ad appears to be, at best, rather a waste and, at worst, counterproductive. So one has to wonder why the station is repeatedly publishing it. If you happen to know, do let on.

As far as I can tell, Spirit FM is a great local radio station but certainly not for people in Petersfield or Godalming.

Just to be sure, I ran a search for “Godalming” on Spirit FM’s website. Guess what? “Your search did not match any documents”.

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