Radio promotion, marketing and imaging

Festive listening

Posted by on 24 December, 2011 |

If you get a bit of time over the festive season to treat your ears to some aural pleasures here are Earshot's recommeded radio and production-related listening choices.

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Why reality TV ‘stars’ should NOT be on the radio!

Posted by on 30 November, 2011 |

In this guest post a Liverpool radio presenter looks at the effect of reality TV presenters hosting radio shows. Is it worth the risk?

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Britain Loves Radio

Posted by on 16 November, 2011 |

A mammoth 91% of the adult population tune into their favourite radio stations every week. Starting from next week, the RAB will launch a multi level campaign to remind advertisers and agencies that Britain really does LOVE radio!

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URN: It’s the kind of noise students make!

Posted by on 16 November, 2011 |

Student Radio Station, URN in Nottingham picked up Gold for Best Marketing and Station Sound at the 2011 Student Radio Awards. Lou Nash, from URN tells us about how revising the station brand to a more focused 'student sound' helped the station win gold.

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How do you involve your listeners?

Posted by on 10 November, 2011 |

Do you ever step back and think - "how can we involve the listener more?". After all, the listeners are the one that ticks your station in the diary. Listener are strange creatures who make or break your station. You can have the best Breakfast DJ in the world - but if no one listens - then there's not much use!

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