Britain Loves Radio
A mammoth 91% of the adult population tune into their favourite radio stations every week. Starting from next week, the RAB will launch a multi level campaign to remind advertisers and agencies that Britain really does LOVE radio!
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URN: It’s the kind of noise students make!
Student Radio Station, URN in Nottingham picked up Gold for Best Marketing and Station Sound at the 2011 Student Radio Awards. Lou Nash, from URN tells us about how revising the station brand to a more focused 'student sound' helped the station win gold.
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How do you involve your listeners?
Do you ever step back and think - "how can we involve the listener more?". After all, the listeners are the one that ticks your station in the diary. Listener are strange creatures who make or break your station. You can have the best Breakfast DJ in the world - but if no one listens - then there's not much use!
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Which online audio service reaches 6.7m UK users per month?
Duncan Child from media agency, Starcom Mediavest looks into the past six months on Radioplayer - how listeners are using it, the future for the player and what are its commerical opportunities.
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Jack up your van
Remember the radio station car sticker? Tacky in more ways than one. The guys at Jack FM on the South Coast have gone one step further.
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