Radio promotion, marketing and imaging

Avoiding the clichés

Posted by on 19 January, 2012 |

Guest writer Alistair Miskin looks at some of those radio production clichés that come up time and time again... I bet you recognise some of these!

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The return of the Power Intro in Indonesia

Posted by on 20 November, 2011 |

Take a listen to the new sound of HardRockFM in Asia with their 'Music with Attitude' power intros.

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URN: It’s the kind of noise students make!

Posted by on 16 November, 2011 |

Student Radio Station, URN in Nottingham picked up Gold for Best Marketing and Station Sound at the 2011 Student Radio Awards. Lou Nash, from URN tells us about how revising the station brand to a more focused 'student sound' helped the station win gold.

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A game of two halves

Posted by on 2 October, 2011 |

This weekend saw a few local footie teams fight for bragging rights in the local derbies. Have a listen to see how radio brings this to life with examples from Radio City, Absolute Radio and Real Radio North East.

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Five creative perils

Posted by on 19 September, 2011 |

Steve Martin shares five reasons why great creative ideas can end-up making mundane radio. Discover the lurking creative perils and what you can do about them.

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