But “Obama is elected” promos are now helping the BBC’s global audiences to find a whole range of content related to the US election which, as the promotional campaign would have it, is “the vote that affects your world”.

Given the global reaction we’re hearing from Iraq, Indonesia, Afghanistan, Europe, Kenya and beyond this claim has been satisfyingly justified by our audiences.

We didn’t rush the Obama promos onto air the moment the announcement was made, but waited until the speeches were over, the euphoria had been properly reflected and the debate moved on to what challenges are waiting for the Obama administration.

It just felt right that way… and we were up by then.