India’s Radio One gets distinctive
It's another One - India's Radio One is making huge changes to gain product differentiation.
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The sonic brand trigger in action
Crabbie's create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.
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How Cliff helped launch Absolute Radio 60s
The launch of Absolute Radio 60s last month saw a blaze of PR activity centred around the fact that the stations playlist would be focusing on the influential bands of the 60s ... But not Sir Cliff.
Read MoreIllegal horseplay
Here’s a lovely story from the Telegraph entitled Woman who plays classical music to soothe horses told to get licence. On the...
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