Enjoy an extended edition with James Stodd of the BBC and Matt Lomax from Kiss. At an hour long, it’s perfect listening on your Summer holiday.

James’s audio shows how the BBC is using smart promotional techniques to convey public service messages while Matt demonstrates how he puts listeners at the centre of the Kiss imaging.

Together we discuss monitoring for the real-world, studio sound design techniques and we share your comments and reaction in a new feature: the EarShout.

Big reveal

We also reveal the answers and the winners of the Hobsons Mystery Voice competition, hear from the Radio Academy Sound Designer of the Year Peregrine Andrews and play production from one of the world’s youngest professional radio imaging producers.

Get the audio

Play the audio here: Duration 59’55″

Download audio file (ecr_july2011.mp3)

Download the audio (160kb/s mp3, 70.3M)
Subscribe to the Earshot Creative Review via iTunes.

Credits

Imaging by Chris Nichol at Wizz FX, beds by Radiobeds, sponsorship by Hobsons. Thanks to The Coal Hole on London’s Strand for hosting us.

Next time

We meet British radio advertising copywriter and producer Simon Rushton who now works in Kenya and is a fervent supporter of the creative-led sell.

Views expressed are personal. We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.

Matt Lomax and Kerry McCarthy.

Here it is then… the difficult second edition of the Earshot Creative Review. It’s been wonderful to get such a positive reaction from the first programme and more than two hundred downloads is certainly many more than any of us expected.

This month we bring BBC Radio 3′s Kerry McCarthy and Matt Lomax together. As you’ll hear, they got on rather well despite reading from opposite ends of the radio production stylebook.

Speaking of books, there’s a review of The Checklist Manifesto by Atul Gawande, recommended for busy but disorganised radio promotions people and we uncover the true story behind the groovy ad for Daniel’s Fish and Chips.

Play the audio here: Duration 30’00″ (see, we’re pros).

Download audio file (ecr_feb10.mp3)

Download the mp3 (28.1M).

Subscribe via iTunes.

Music beds in this edition are all courtesy of radiobeds.co.uk Voice imaging is by Dan Snaith.

If you’d like the producers of the Daniel’s Fish and Chips jingle to produce something for you, call David Greenwood on 07967 655275.

Any views expressed in this feature are those of the contributors and not of the BBC or Bauer Media (or Daniel’s Fish and Chips come to that). We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purpose of review.