Earshot Creative Review, March 2012

Posted by Steve Martin on 28 March, 2012 |

Our monthly podcast. Matt Clark and Chris Reay reveal the secrets behind the production at Magic 105.4 and BBC Radio 2 and play their favourite promos.

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Magic’s new TV ad

Posted by Jonathan Jacob on 3 March, 2012 |

This time last year, we posted about a new magic TV creative running across London using the sounds of two Magic key anthemic tracks,...

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Magic’s bus stop trialling

Posted by Jonathan Jacob on 24 December, 2011 |

Magic 105.4 used innovative outdoor display advertisers to engage advertisers during the busy Christmas period across London.

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Maybe advertising does work after all

Posted by a guest writer on 10 August, 2011 |

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National...

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