Aliens take over Kerrang Radio to promote film

Posted by Jonathan Jacob on 18 January, 2012 |

Ever since the Brand Integration rule change in 2010 - there's been some pretty neat stuff coming out of the speakers across the UK. Here's an example of how a film release took over editorial in an imaginative and creative way on Kerrang Radio

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Creative Review for November

Posted by Steve Martin on 23 November, 2010 |

Left to right: Chris Stevens, Steve Martin and Steve Taylor. Picture by Channelle Stacey. November’s review is here with Chris...

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Product placement: how it could sound

Posted by Steve Martin on 20 November, 2010 |

Since June, the UK regulator Ofcom has been consulting on relaxing the rules that govern commercial communications in radio...

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