Radio promotion, marketing and imaging

Absolute Radio brings a TV advert to life through a radio promotion

Posted by on 18 May, 2012 |

Absolute Radio brings Wall's sausage roll TV creative to life with radio promotion.

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Magic’s bus stop trialling

Posted by on 24 December, 2011 |

Magic 105.4 used innovative outdoor display advertisers to engage advertisers during the busy Christmas period across London.

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How do you launch an on air promotion?

Posted by on 1 December, 2011 |

Earshot shines some light into how Birmingham's BRMB are launching their station promotion - The Shadow.

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Should we listen to audiences more?

Posted by on 9 March, 2011 |

This Monday, I was invited to give a lecture/deliver a workshop on commercial radio to the BTEC Media Production – Radio Studies course...

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Better brainstorms: 3. The Rules

Posted by on 4 January, 2011 |

In previous posts of this series we looked at reasons why you might want a brainstorm, good places to hold one and whom to invite. Today...

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