Absolute Radio brings a TV advert to life through a radio promotion
Absolute Radio brings Wall's sausage roll TV creative to life with radio promotion.
Read MoreMagic’s bus stop trialling
Magic 105.4 used innovative outdoor display advertisers to engage advertisers during the busy Christmas period across London.
Read MoreHow do you launch an on air promotion?
Earshot shines some light into how Birmingham's BRMB are launching their station promotion - The Shadow.
Read MoreShould we listen to audiences more?
This Monday, I was invited to give a lecture/deliver a workshop on commercial radio to the BTEC Media Production – Radio Studies course...
Read MoreBetter brainstorms: 3. The Rules
In previous posts of this series we looked at reasons why you might want a brainstorm, good places to hold one and whom to invite. Today...
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