Things get sold on brand and image
How important is brand and image in today's radio landscape? Earshot examines how clear brand values affect the consumer's propensity to engage in the product.
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Capital launches poster campaign in London and Birmingham
It seems to be all systems go in the marketing department at Global Radio's hit music network right now as Capital FM launches a regional poster campaign.
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Capital FM’s new ad for 2012
Capital FM have revised their stand out TV creative for 2012 featuring a new artist line up designed to promote the UK's Hit Music station.
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Earshot Creative Review, December 2011
Our monthly podcast celebrates great radio production with the people who create it. Sometimes it even comes out monthly. This time, Capital's Chris Nicoll and voice artist Helen Quigley.
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Jingle Bell Ball: not for love nor money
When Capital FM's Jingle Bell Ball tickets sold out in three hours it wasn't the end of a sales push but the start of a brilliantly executed brand campaign.
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