Radio promotion, marketing and imaging

Aliens take over Kerrang Radio to promote film

Posted by on 18 January, 2012 |

Ever since the Brand Integration rule change in 2010 - there's been some pretty neat stuff coming out of the speakers across the UK. Here's an example of how a film release took over editorial in an imaginative and creative way on Kerrang Radio

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Brand integration on radio: what it’ll mean for brands

Posted by on 6 January, 2011 |

In November, I posted about the proposed advances in product placement on commercial radio and the proposed plans. As you may (or not)...

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