Radio promotion, marketing and imaging

BBC Radio 4 changing carefully

Posted by on 7 November, 2011 |

As BBC Radio 4 makes its biggest set of schedule changes in years, hear how it is using on-air promotion to inform its listeners of what's new.

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Creative Review for January

Posted by on 15 January, 2010 |

Steve Martin, James Stodd and Dan Snaith The Earshot Creative Review is a new feature in which some of radio’s finest production and...

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Breakfast is still about personality, even in news.

Posted by on 12 March, 2009 |

Red Nose Day gives us all the opportunity to do something funny for money. And that includes BBC Radio 4′s Today programme which has...

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