Radio promotion, marketing and imaging

The sonic brand trigger in action

Posted by on 28 December, 2011 |

Crabbie's create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.

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Magic’s bus stop trialling

Posted by on 24 December, 2011 |

Magic 105.4 used innovative outdoor display advertisers to engage advertisers during the busy Christmas period across London.

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Britain Loves Radio

Posted by on 16 November, 2011 |

A mammoth 91% of the adult population tune into their favourite radio stations every week. Starting from next week, the RAB will launch a multi level campaign to remind advertisers and agencies that Britain really does LOVE radio!

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Absolute Radio launches ‘On the Road’ sampling service

Posted by on 20 October, 2011 |

Absolute Radio is launching a brand new sampling product to go hand in hand with their on air and online S&P opportunities. Absolute Radio ‘On the Road’ is a fully integrated sampling service which utilises on-air and digital messages to send a brand’s audience directly to product.

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Gaydar Radio’s new website, better for advertisers

Posted by on 10 October, 2011 |

GaydarRadio has given its website a slick new look in a move that they hope will help advertisers engage with the station's audiences more effectively.

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