Absolute Radio brings a TV advert to life through a radio promotion
Absolute Radio brings Wall's sausage roll TV creative to life with radio promotion.
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Free Radio tv creative
Earshot takes a look at Orion Media's new TV creative, running across the Midlands throughout May.
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Kiss launch new breakfast show ad
Kiss launch new TV creative to promote the Breakfast Show featuring Rickie, Melvin and Charlie. Watch the TV spot here.
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Heart launches new TV ad
Heart has released a tv ad for their online bingo service. Watch the ad here.
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Things get sold on brand and image
How important is brand and image in today's radio landscape? Earshot examines how clear brand values affect the consumer's propensity to engage in the product.
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Jazz FM’s de facto Latin takeover
Sponsorship deal inspires a day of Latin-tinged programming on the UK's Jazz station.
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Fun Kids in the Chrome Web Store
Fun Kids is putting itself in front of potential listeners in a place and at a time when they can easily listen.
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Earshot Creative Review, April 2012
As the Sony Radio Academy Awards approach our podcast plays nominated work from the BBC, UKRD and independent production house Fresh Air Production, all discussed by the producers who made it.
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Steve Martin
Jonathan Jacob
The Earshot Creative Review podcast
Recent posts
So farewell then, County Sound
UKRD will rebrand Surrey and Hampshire's County Sound as Eagle Extra. Here's why that's a sensible move and what the station means to Earshot's Steve Martin.
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Pinterest: what’s in it for radio?
Are you 'pinning'? Earshot shares some practical tips on how radio stations can engage new audiences with the popular 'Pinterest' social media network - after all .. a picture is worth a thousand words.
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The radio production awards
The Radio Academy and the Radio Independents Group have launched the Radio Production Awards for 2012 with up to five categories which could be won by station imaging and promos producers.
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Magic’s new TV ad
This time last year, we posted about a new magic TV creative running across...
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A sonic rebrand for Absolute Radio
Absolute Radio has rolled out a new sonic identity for the station to run alongside its Faces For Radio marketing campaign.
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