Put your promotion centre stage
A lesson in prioritisation from BBC Radio 1's Chris Moyles as he announces the Hackney Weekend line-up.
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Absolute Radio refreshes Faces For Radio campaign
Roadside and in-car audiences become target audience for Absolute Radio in its next stage of their long running outdoor advertising campaign with new dynamic digital creative.
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Breakfast in the Afternoon
Bauer has launched 'The Kiss Breakfast Takeaway' - a bitesized chunk of the best bits of the Breakfast Show. Earshot takes a look.
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India’s Radio One gets distinctive
It's another One - India's Radio One is making huge changes to gain product differentiation.
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Avoiding the clichés
Guest writer Alistair Miskin looks at some of those radio production clichés that come up time and time again... I bet you recognise some of these!
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Think the unthinkable
Why Phil Riley's brave radio rebrand in the West Midlands should encourage us all to push our biggest ideas.
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98 strangers and a wedding
How one radio station is marrying 50 couples in a single ceremony.
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Steve Martin
Jonathan Jacob
The Earshot Creative Review podcast
Recent posts
Aliens take over Kerrang Radio to promote film
Ever since the Brand Integration rule change in 2010 - there's been some pretty neat stuff coming out of the speakers across the UK. Here's an example of how a film release took over editorial in an imaginative and creative way on Kerrang Radio
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Have you got some great promotions audio?
Our good friend and supporter Francis Currie from Francis Currie Consulting is after some fantastic promotional audio to showcase some of the UK's best on air promotions designed to boost audiences and hours.
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The sonic brand trigger in action
Crabbie's create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.
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Festive listening
If you get a bit of time over the festive season to treat your ears to some aural pleasures here are Earshot's recommeded radio and production-related listening choices.
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Magic’s bus stop trialling
Magic 105.4 used innovative outdoor display advertisers to engage advertisers during the busy Christmas period across London.
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Earshot Creative Review, festive show
It's the festive edition of the Earshot Creative Review production podcast. So good, we posted it twice.
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