It’s hardly endorsement of any kind, although I accept it’s prominent for a few frames. Rather, it’s simply part of the authenticity of the location.

You’ll notice that the pyramids are in shot and, unlike any hotel I know, they charge a commercial rate for visitors.

I suspect this is the kind of debate that would only exercise minds and consume resource in a place like the BBC. Whether you feel that’s healthy or not, the thinking’s clearly been done regarding the other big commercial brand prominent here – Facebook – with a pragmatic and mature outcome.