Promotion | Earshot Creative

Jonathan Jacob and 29 others

Posted by Steve Martin on 20 October, 2011 |

If you’ve been here before you’ll know that many of the articles within Earshot (and, let’s face it, all those which...

Jack up your van

Posted by Jonathan Jacob on 18 October, 2011 |

Remember the radio station car sticker? Tacky in more ways than one. The guys at Jack FM on the South Coast have gone one step further.

Kabul rocked

Posted by Steve Martin on 10 October, 2011 |

This is how rock and roll radio is advertised in Afghanistan. Kabul has a rock station… who...

A game of two halves

Posted by Jonathan Jacob on 2 October, 2011 |

This weekend saw a few local footie teams fight for bragging rights in the local derbies. Have a listen to see how radio brings this to life with examples from Radio City, Absolute Radio and Real Radio North East.

When you run out of ideas…

Posted by Steve Martin on 27 September, 2011 |

...give away money. Is this really the most cost-effective and memorable way to position a station? Steve thinks not.

Radio GaGa

Posted by Jonathan Jacob on 16 September, 2011 |

The North East is getting a taste of Ga Ga this October. Read all about the latest promotion from the guys at Metro Radio, that really is Radio Ga Ga!