Radio promotion, marketing and imaging

The BBC One Christmas promo

Posted by on 25 November, 2011 |

Unlike in radio, television viewers tend to choose between programmes not stations. Most tv promos therefore drive appointments to...

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BBC Radio 4 changing carefully

Posted by on 7 November, 2011 |

As BBC Radio 4 makes its biggest set of schedule changes in years, hear how it is using on-air promotion to inform its listeners of what's new.

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A fresh face for Earshot Creative

Posted by on 1 November, 2011 |

Oo-er. We didn't look like this when we went to bed last night. Something spooky happened in the witching hour. Bloody kids and their trick or treating.

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Jonathan Jacob and 29 others

Posted by on 20 October, 2011 |

If you’ve been here before you’ll know that many of the articles within Earshot  (and, let’s face it, all those which...

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Jack up your van

Posted by on 18 October, 2011 |

Remember the radio station car sticker? Tacky in more ways than one. The guys at Jack FM on the South Coast have gone one step further.

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Kabul rocked

Posted by on 10 October, 2011 |

This is how rock and roll radio is advertised in Afghanistan. Kabul has a rock station… who...

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