Radio promotion, marketing and imaging

Gaydar Radio’s new website, better for advertisers

Posted by on 10 October, 2011 |

GaydarRadio has given its website a slick new look in a move that they hope will help advertisers engage with the station's audiences more effectively.

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You choose the news

Posted by on 16 August, 2011 |

Last week, the news team at Metro Radio handed over their years of journalistic training to the listener and let them ‘choose the...

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Danny Wallace

Posted by on 29 July, 2011 |

Come on. What’s not to like?

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Social Media In Radio

Posted by on 28 July, 2011 |

Last night, I was honoured to co-produce (with Paul Sylvester of Absolute Radio) the ‘Social Media in Radio’ event for the Radio...

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Strawberries, cream, cheering and grunting

Posted by on 29 June, 2011 |

While commercial radio listeners love a bit of the grunting at Wimbledon, it seems BBC 5 Live is letting listeners mix the audio the way...

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A VW mechanic

Posted by on 18 June, 2011 |

Volkswagen – Fox no Planeta Terra – Twitter Zoom – English from AlmapBBDO Internet on Vimeo. Radio’s Matt Deegan...

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The truth: a great place to start

Posted by on 9 June, 2011 |

Sometimes you don’t need a high production value number to convey your promotional message. Look at this video posted to Facebook...

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Capital FM takes digital marketing on the road.

Posted by on 6 June, 2011 |

In this interview style blog post we speak to Global Radio about their digital marketing activities to support their annual multi-artist...

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