Radio promotion, marketing and imaging

Absolute Radio brings a TV advert to life through a radio promotion

Posted by on 18 May, 2012 |

Absolute Radio brings Wall's sausage roll TV creative to life with radio promotion.

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Free Radio tv creative

Posted by on 7 May, 2012 |

Earshot takes a look at Orion Media's new TV creative, running across the Midlands throughout May.

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Kiss launch new breakfast show ad

Posted by on 7 May, 2012 |

Kiss launch new TV creative to promote the Breakfast Show featuring Rickie, Melvin and Charlie. Watch the TV spot here.

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Heart launches new TV ad

Posted by on 7 May, 2012 |

Heart has released a tv ad for their online bingo service. Watch the ad here.

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Things get sold on brand and image

Posted by on 30 April, 2012 |

How important is brand and image in today's radio landscape? Earshot examines how clear brand values affect the consumer's propensity to engage in the product.

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Jazz FM’s de facto Latin takeover

Posted by on 29 April, 2012 |

Sponsorship deal inspires a day of Latin-tinged programming on the UK's Jazz station.

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Fun Kids in the Chrome Web Store

Posted by on 25 April, 2012 |

Fun Kids is putting itself in front of potential listeners in a place and at a time when they can easily listen.

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Earshot Creative Review, April 2012

Posted by on 24 April, 2012 |

As the Sony Radio Academy Awards approach our podcast plays nominated work from the BBC, UKRD and independent production house Fresh Air Production, all discussed by the producers who made it.

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