Radio promotion, marketing and imaging

Avoiding the clichés

Avoiding the clichés

Posted by on 19 January, 2012 |

Guest writer Alistair Miskin looks at some of those radio production clichés that come up time and time again... I bet you recognise some of these!

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Think the unthinkable

Think the unthinkable

Posted by on 12 January, 2012 |

Why Phil Riley's brave radio rebrand in the West Midlands should encourage us all to push our biggest ideas.

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Festive listening

Festive listening

Posted by on 24 December, 2011 |

If you get a bit of time over the festive season to treat your ears to some aural pleasures here are Earshot's recommeded radio and production-related listening choices.

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How do you launch an on air promotion?

How do you launch an on air promotion?

Posted by on 1 December, 2011 |

Earshot shines some light into how Birmingham's BRMB are launching their station promotion - The Shadow.

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Why reality TV ‘stars’ should NOT be on the radio!

Why reality TV ‘stars’ should NOT be on the radio!

Posted by on 30 November, 2011 |

In this guest post a Liverpool radio presenter looks at the effect of reality TV presenters hosting radio shows. Is it worth the risk?

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How do you involve your listeners?

How do you involve your listeners?

Posted by on 10 November, 2011 |

Do you ever step back and think - "how can we involve the listener more?". After all, the listeners are the one that ticks your station in the diary. Listener are strange creatures who make or break your station. You can have the best Breakfast DJ in the world - but if no one listens - then there's not much use!

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