Creative Review for February

Matt Lomax and Kerry McCarthy.

Here it is then… the difficult second edition of the Earshot Creative Review. It’s been wonderful to get such a positive reaction from the first programme and more than two hundred downloads is certainly many more than any of us expected.

This month we bring BBC Radio 3’s Kerry McCarthy and Matt Lomax together. As you’ll hear, they got on rather well despite reading from opposite ends of the radio production stylebook.

Speaking of books, there’s a review of The Checklist Manifesto by Atul Gawande, recommended for busy but disorganised radio promotions people and we uncover the true story behind the groovy ad for Daniel’s Fish and Chips.

Play the audio here: Duration 30′00″ (see, we’re pros).

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the mp3 (28.1M).

Subscribe via iTunes.

Music beds in this edition are all courtesy of radiobeds.co.uk Voice imaging is by Dan Snaith.

If you’d like the producers of the Daniel’s Fish and Chips jingle to produce something for you, call David Greenwood on 07967 655275.

Any views expressed in this feature are those of the contributors and not of the BBC or Bauer Media (or Daniel’s Fish and Chips come to that). We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purpose of review.

Tags: BBC Radio 3, Kerry McCarthy, Kiss, Matt Lomax

Creative Review for January

Steve Martin, James Stodd and Dan Snaith

The Earshot Creative Review is a new feature in which some of radio’s finest production and imaging producers play their latest work and talk about it.

In this edition, James Stodd of PureTonic Media reveals how he promoted BBC Radio 3 with some office noises, Dan Snaith shows how he use focus groups to generate material for a BBC News campaign that aired on Radio 1 and we only just manage to resist singing along to a groovy fish and chip shop ad from Dorset’s Wessex FM.

There’s also a chance for you to choose the strapline for the Earshot Creative Review.

Play the audio here: Duration 26′04″.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the mp3 (around 24M).

Subscribe to the Earshot Creative Review as a podcast via iTunes.

Download a transcript of this programme (.rtf file)

This is all very new to all of us, so your comments, criticisms and tips and suggestions of content and guests for future editions would be very welcome.

Recorded in the Langham Hotel, London. Imaging kindly produced by Dan Snaith. Thanks to the nice lady who took the photograph and then charged us a King’s ransom for our drinks. Transcription by Good to Go transcription of Richmond. Any views expressed in this feature are solely those of the contributors and not those of the BBC. We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purpose of review.

Tags: BBC Radio 1, BBC Radio 4, Dan Snaith, James Stodd, Wessex FM

A new feature, coming soon

Hello. This is little more than a holding message to please iTunes (such a demanding mistress) but since you’re here, let me say that the historic first edition of the Earshot Creative Review is just days away.

In this new monthly feature, we’ll be playing and reviewing great new radio production in the company of some of Britain’s best promo people.

The multi award-winning creative genius of James Stodd is with us for programme one, as will be the Sony Radio Academy award-winning writer, producer and voice artist Dan Snaith. There’s also a must-hear catchy ad for a Fish & Chip shop in Weymouth. Bonus, with vinegar.

We’ll be here on the blog in audio and text, and if you’d like to subscribe to a podcast feed of the audio via iTunes then you would be very welcome to do so.

Meanwhile, if you work in radio promotions and marketing and would like to join us for a future edition of the Earshot Creative Review, or if you’ve heard a promo or some imaging that deserves a decent critique then do get in touch.

You can email earshot@smartin.me or just give me a call.