Put your promotion centre stage
A lesson in prioritisation from BBC Radio 1's Chris Moyles as he announces the Hackney Weekend line-up.
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India’s Radio One gets distinctive
It's another One - India's Radio One is making huge changes to gain product differentiation.
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1Xtra Live: It’s a multiplatform ‘ting innit!
All this week, national digital station 1Xtra is 'on the road' with their 1Xtra Live Tour. Earshot takes a look at how they're delivering the tour across multiple touchpoints including on air, TV and the social web.
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URN: It’s the kind of noise students make!
Student Radio Station, URN in Nottingham picked up Gold for Best Marketing and Station Sound at the 2011 Student Radio Awards. Lou Nash, from URN tells us about how revising the station brand to a more focused 'student sound' helped the station win gold.
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How to make a core artist video showcase
Here's how to make a core artist video showcase, as demonstrated by Birmingham's brmb.
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Jingle Bell Ball: not for love nor money
When Capital FM's Jingle Bell Ball tickets sold out in three hours it wasn't the end of a sales push but the start of a brilliantly executed brand campaign.
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