Radio promotion, marketing and imaging

How Cliff helped launch Absolute Radio 60s

Posted by on 12 December, 2011 |

The launch of Absolute Radio 60s last month saw a blaze of PR activity centred around the fact that the stations playlist would be focusing on the influential bands of the 60s ... But not Sir Cliff.

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Digital Radio Christmas Promotion and talkSPORT limerick

Posted by on 12 December, 2011 |

A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT

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Britain Loves Radio

Posted by on 16 November, 2011 |

A mammoth 91% of the adult population tune into their favourite radio stations every week. Starting from next week, the RAB will launch a multi level campaign to remind advertisers and agencies that Britain really does LOVE radio!

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Sleeve Place

Posted by on 5 October, 2011 |

Oui Fm have launched a new cross country advertising campaign dans Francais based around the Sleeveface idea. Rock n Roll!

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Radio 1 Teen Awards TV trail

Posted by on 26 September, 2011 |

Here at Earshot we do like a great TV trail. Come and take a closer look at the new BBC TV trail for the forthcoming Radio 1 Teen Awards event.

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Maybe advertising does work after all

Posted by on 10 August, 2011 |

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National...

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The radio ad you can read

Posted by on 27 May, 2011 |

Thanks to @Ceraward from Newstalk, Ireland and @ukRAB for this nice spot that they’ve just RT’ed on Twitter.  An advertiser in...

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Earshot Creative Review – bonus edition

Posted by on 22 March, 2011 |

Play here: duration 24’46″ Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download...

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