Radio promotion, marketing and imaging

The sonic brand trigger in action

Posted by on 28 December, 2011 |

Crabbie's create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.

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Magic’s bus stop trialling

Posted by on 24 December, 2011 |

Magic 105.4 used innovative outdoor display advertisers to engage advertisers during the busy Christmas period across London.

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Xfm’s entirely live radio ad breaks

Posted by on 20 December, 2011 |

When Danny Wallace took his Xfm show to the O2 Shepherds Bush Empire he reinvented a lost form of radio advertising.

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How Cliff helped launch Absolute Radio 60s

Posted by on 12 December, 2011 |

The launch of Absolute Radio 60s last month saw a blaze of PR activity centred around the fact that the stations playlist would be focusing on the influential bands of the 60s ... But not Sir Cliff.

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Digital Radio Christmas Promotion and talkSPORT limerick

Posted by on 12 December, 2011 |

A major multimedia marketing campaign across Christmas helps to push DAB Radio sales including a bespoke creative at talkSPORT

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Britain Loves Radio

Posted by on 16 November, 2011 |

A mammoth 91% of the adult population tune into their favourite radio stations every week. Starting from next week, the RAB will launch a multi level campaign to remind advertisers and agencies that Britain really does LOVE radio!

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