Radio promotion, marketing and imaging

Earshot Creative Review, February 2012

Earshot Creative Review, February 2012

Posted by on 21 February, 2012 |

Our monthly radio production podcast hits the North with producers Chris Stevens, Kate Cocker and Stuart Barrett.

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A little piece of your mind

A little piece of your mind

Posted by on 7 February, 2012 |

There's more to positioning than just choosing a music format and Ben Cooper has given away a big clue to BBC Radio 1's future direction.

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Snow expense incurred

Snow expense incurred

Posted by on 3 February, 2012 |

BBC Local Radio is promoting its public service snow reports on public service television. How very public service.

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Put your promotion centre stage

Put your promotion centre stage

Posted by on 3 February, 2012 |

A lesson in prioritisation from BBC Radio 1's Chris Moyles as he announces the Hackney Weekend line-up.

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Radio is on your side

Radio is on your side

Posted by on 31 January, 2012 |

Choice FM puts its brand affinity and radio's unique closeness to good work in this classic PSA from 2007.

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