Jonathan Jacob | Earshot creative

Things get sold on brand and image

Posted by Jonathan Jacob on 30 April, 2012 |

How important is brand and image in today's radio landscape? Earshot examines how clear brand values affect the consumer's propensity to engage in the product.

Real Radio creates smiles with latest radio promotion

Posted by Jonathan Jacob on 23 April, 2012 |

Last month we reported about the launch of the new Real Radio marketing strategy which centered on a 'real good, feel good' comms message. This month the group launches a street promotion to amplify that message.

Capital launches poster campaign in London and Birmingham

Posted by Jonathan Jacob on 23 April, 2012 |

It seems to be all systems go in the marketing department at Global Radio's hit music network right now as Capital FM launches a regional poster campaign.

The Hobsons voicesearch competition

Posted by Jonathan Jacob on 3 April, 2012 |

We're searching for new voice talent with some of our friends from across the radio industry. The top prize is 12 months artist representation from Hobsons. Enter and win.