Radio promotion, marketing and imaging

Avoiding the clichés

Posted by on 19 January, 2012 |

Guest writer Alistair Miskin looks at some of those radio production clichés that come up time and time again... I bet you recognise some of these!

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Why reality TV ‘stars’ should NOT be on the radio!

Posted by on 30 November, 2011 |

In this guest post a Liverpool radio presenter looks at the effect of reality TV presenters hosting radio shows. Is it worth the risk?

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Which online audio service reaches 6.7m UK users per month?

Posted by on 21 October, 2011 |

Duncan Child from media agency, Starcom Mediavest looks into the past six months on Radioplayer - how listeners are using it, the future for the player and what are its commerical opportunities.

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Maybe advertising does work after all

Posted by on 10 August, 2011 |

Matthew Rouse, account director at Mindshare, gives an agency view on RAJAR’s Winners & Losers and National...

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Is the Fugitive a Renegade or a Shadow of its former self?

Posted by on 7 July, 2011 |

We present a first in our ‘Guest Blog’ from John Myers – Chief Executive Officer of the Radio Academy. This month BRMB...

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