About

Hello. My name is Stephen Martin. You’ll know me as Steve if you’re in the radio industry.

For much of my career I have specialised in promotions and navigation, helping people to find, value and enjoy content across different media platforms. I was a writer and producer before managing creative teams myself and leading them to award-winning success for more than ten years.

Today, I proudly represent the BBC and its services in Southern and West Africa. Previously I served as a BBC editor for six years, working across journalism and marketing. I was also project director to the BBC World News channel.

From 1998-2002 I led the radio operation at what is now Red Bee Media and from 2003-2009 I edited the on-air promotions output and managed the creative production, media planning and the sound, style and tone of the BBC World Service.

Where journalism, marketing and digital technologies meet is a great place to be if you’re enthusiastic about the future, care about radio and believe in the value of public service broadcasting.

Earshot is my radio blog. It’s a place to share ideas and content that relate to radio promotions, marketing and creative navigation. Sometimes it wanders off a bit and it’s now also the home of the monthly radio podcast, Earshot Creative Review.

Anything within Earshot reflects personal views held by me at the time I wrote them and not those of the BBC.