About
Hello. My name is Stephen Martin although I’m widely known as Steve in the radio industry.
I proudly represent the BBC and its services in Southern and West Africa. Previously I served as a BBC editor for six years, working across journalism and marketing. I was also project director to the BBC World News channel.
For much of my media career I have specialised in promotions and navigation, helping people to find, value and enjoy content across different media platforms. I was a writer and producer before managing creative teams myself, leading them to award-winning success for more than ten years.
From 1998-2002 I led the radio operation at what is now Red Bee Media and from 2003-2009 I edited the on-air promotions output and managed the production and media planning staff and the sound, style and tone of the BBC World Service.
Where journalism, marketing and digital technologies meet is a great place to be if you’re enthusiastic about the future, are platform-impervious and believe in the value of public service broadcasting.
Earshot is a blog centred on my working interests. If you want to talk sailing, kite flying and being a daddy then there are other places for that.
Anything within Earshot reflects personal views held by me at the time I wrote them.
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Recent Posts
Categories
- advertising (8)
- audiences (1)
- Creative Review (3)
- creativity (1)
- digital (1)
- information (2)
- mobile (3)
- promotion (14)
- radio (38)
- television (2)
- Uncategorized (3)
Reference points and reading
- BBC Radio Labs
- Bill Thompson
- Dan Paton
- Digital disruption
- Euan Semple
- Good Radio Club
- Grant Goddard
- James Cridland
- Jeff Jarvis
- Jeff Zycinski
- John Ousby
- Jonathan Marks
- Kim Andrew Elliott
- Mark Ramsey
- Matt Deegan
- Media Regulation by Daniel Owen
- Medianetwork
- Micro Persuasion
- Mike Cooper
- Nick Piggott
- Nik Goodman
- One Golden Square
- Paul Easton
- Paul McNally
- Press Gazette
- Radio & Production
- Radio Jingles Philippines
- Radio Today
- Richard Sambrook
- Sammy Simpson
- Seth Godin
- The Infinite Dial
- The Radio Critic
