Creative Review for August

James Cridland and David Couch in typical showbusiness mood. Picture by Sally Walker.

You’ll learn a lot from this month’s Earshot Creative Review with David Couch and James Cridland. And you’ll hear a lot of radio ads.

Discover how Spotify is allowing advertisers to target audiences by postcode, what is the most important content to have on your radio station web site and what not to do with cameras in the studio. Hear ads from Cuervo, Kwik Fit, Transport for London and the Bentall Centre, plus an educational promo from Absolute Radio.

Play the audio here: Duration 42’17″

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Download the mp3 (39.7M).

Subscribe via iTunes.

David Couch is Managing Director of Maple Street Studios and a former creative head at GCap and Global. You’ll hear him enthuse about some superb radio ads and discuss the freedom and new opportunities of product placement.

Radio futurologist James Cridland divulges tip after tip on radio’s multiplatform future. Be sure to take notes – James’s clients spend vast sums of money on his advice. You only have to pay attention.

And, as always, there’s tons of great audio including leading entrants to The Cow Moo Challenge and its ultimate winner. Thank goodness that’s over.

Credits

Thanks to London’s Somerset House for hosting our recording on their wonderful sunny terrace, thanks to radiobeds.co.uk for the music beds and thanks to Pascal Standaert from Belgium for the ident used towards the end of the podcast.

Next Month

Inside Glide – the story of the year’s biggest radio stunt so far direct from the people who pulled it off, and what’s going on at BBC Radio 2 and 6 Music? Christopher Reay shares his perspective from the production desk. Subscribe to the podcast so you don’t miss it. There’ll be no cows.

If you’d like to comment on anything in the podcast or if you’d like us to include your audio just drop us a line to earshot@smartin.me

Any views expressed are those of the contributors and not of Maple Street Studios, the BBC or any of our associates, employers or clients. We acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.

You might also enjoy

1. Creative Review of 2010 Left to right: David Couch, Chris Nicoll, Joe Thomas, Jonathan...