http://earshot.tvi.gg/2010/03/can-roy-keane-win-in-ireland/ Radio promotion, marketing and imaging Tue, 07 Feb 2012 12:26:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://earshot.tvi.gg/2010/03/can-roy-keane-win-in-ireland/comment-page-1/#comment-3332 Stephen Martin Thu, 25 Mar 2010 15:57:32 +0000 http://earshot.tvi.gg/?p=1602#comment-3332 ...and it looks like the judges agreed with you Sean. It didn't win. However, John has been in touch to say that another of his productions collected "the Grand Prix award for the best overall promo". Apparently it was a promo for Budget coverage, not for overalls. …and it looks like the judges agreed with you Sean. It didn’t win. However, John has been in touch to say that another of his productions collected “the Grand Prix award for the best overall promo”. Apparently it was a promo for Budget coverage, not for overalls.

]]> http://earshot.tvi.gg/2010/03/can-roy-keane-win-in-ireland/comment-page-1/#comment-3313 Sean Galbraith Wed, 24 Mar 2010 21:50:43 +0000 http://earshot.tvi.gg/?p=1602#comment-3313 Hey I just heard this promo, and although the concept might be cool. I had to listen to it 3 times to understand what was being conveyed to me. I think this is what is wrong with radio today. That promo was anything but remarkable. It doesn't have legs and if I heard that on the radio I would not tell someone about it. Seth Godin is so correct about marketing when he says ideas that spread win. There's nothing worth spreading about this promo. This promo sounds like it was made in 5 minutes. We are living in the age of "don't interrupt me", so one would think you have to make those 30-60 seconds of the listeners time count. What's in for me? No offense but I think the mark was missed on this. Hey I just heard this promo, and although the concept might be cool. I had to listen to it 3 times to understand what was being conveyed to me. I think this is what is wrong with radio today. That promo was anything but remarkable. It doesn’t have legs and if I heard that on the radio I would not tell someone about it. Seth Godin is so correct about marketing when he says ideas that spread win. There’s nothing worth spreading about this promo. This promo sounds like it was made in 5 minutes. We are living in the age of “don’t interrupt me”, so one would think you have to make those 30-60 seconds of the listeners time count. What’s in for me? No offense but I think the mark was missed on this.

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