Can Roy Keane win in Ireland?

Whenever I’m in Ireland I always listen to Newstalk 106-108.

You might enjoy the mix too: think of the harder-edged opinionated end of LBC 97.3 crossed with some US public radio-style arts and business coverage and a bunch of sport at the weekend. With its intelligent, quirky presenter/journalists, national coverage and a strong overall sound Newstalk provides direct competition for the public broadcaster RTE.

I also like the station’s imaging producer John Davies. John’s a guy I employed some years ago at the BBC because he had the imagination and enthusiasm to make promo campaigns that delivered a direct clear message but weren’t formulaic.

Now he’s got his station nominated in Ireland’s Radio Advertising awards for this promo featuring Roy Keane and a mobile phone.

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Hear how John takes the audio entirely out of context, totally misrepresents the situation and implies a third-party endorsement which didn’t exist. All the things I told him never to do when he worked for the BBC. Good work.

This promo is up for public vote in the awards so if you want to support John just email “Best Radio Station Entry = Newstalk – Roy’s Press Conference” to radioadvertisingawards@hunterpr.ie – but hurry, the ceremony is on Friday.

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