Radio promotion, marketing and imaging

Reasons to be cheerful. Number 5.

Radio is powerful.

If you work in radio you’re socially and culturally significant. You may even be a force for good.

Dramatic, amazing, unfortunate and life-changing things happen on radio. It can be important and valuable to individuals and to society.

What mainstream British book publisher or film distributor doesn’t want to be on the Steve Wright show?

And radio is never far from governments’ minds when they want to control communications. During military coups troops seldom storm a website.

 

[edited to fix links, tags and add this teaser...]

Next time: radio is simple

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