Radio promotion, marketing and imaging

Recent posts

Programming v Commercial

Posted by on 24 January, 2012 |

It's the battle which has kept commercial radio going for years ... Programming v Commercial

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New head to shoulder creative challenge

Posted by on 19 January, 2012 |

Congratulations to Clare Bowen in becoming the RAB's first Head of Creative Development.

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Aliens take over Kerrang Radio to promote film

Posted by on 18 January, 2012 |

Ever since the Brand Integration rule change in 2010 - there's been some pretty neat stuff coming out of the speakers across the UK. Here's an example of how a film release took over editorial in an imaginative and creative way on Kerrang Radio

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Have you got some great promotions audio?

Posted by on 29 December, 2011 |

Our good friend and supporter Francis Currie from Francis Currie Consulting is after some fantastic promotional audio to showcase some of the UK's best on air promotions designed to boost audiences and hours.

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The sonic brand trigger in action

Posted by on 28 December, 2011 |

Crabbie's create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.

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Festive listening

Posted by on 24 December, 2011 |

If you get a bit of time over the festive season to treat your ears to some aural pleasures here are Earshot's recommeded radio and production-related listening choices.

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