India’s Radio One gets distinctive
It's another One - India's Radio One is making huge changes to gain product differentiation.
Read More
Avoiding the clichés
Guest writer Alistair Miskin looks at some of those radio production clichés that come up time and time again... I bet you recognise some of these!
Read More
Think the unthinkable
Why Phil Riley's brave radio rebrand in the West Midlands should encourage us all to push our biggest ideas.
Read More
98 strangers and a wedding
How one radio station is marrying 50 couples in a single ceremony.
Read More
Capital FM’s new ad for 2012
Capital FM have revised their stand out TV creative for 2012 featuring a new artist line up designed to promote the UK's Hit Music station.
Read More
Earshot Creative Review, festive show
Direct from London's Theatreland we play 2011's greatest promotional audio with the people who made it. Get the podcast in two festive downloads.
Read More
Xfm’s entirely live radio ad breaks
When Danny Wallace took his Xfm show to the O2 Shepherds Bush Empire he reinvented a lost form of radio advertising.
Read More
Steve Martin
Jonathan Jacob
The Earshot Creative Review podcast
Recent posts
Programming v Commercial
It's the battle which has kept commercial radio going for years ... Programming v Commercial
Read More
New head to shoulder creative challenge
Congratulations to Clare Bowen in becoming the RAB's first Head of Creative Development.
Read More
Aliens take over Kerrang Radio to promote film
Ever since the Brand Integration rule change in 2010 - there's been some pretty neat stuff coming out of the speakers across the UK. Here's an example of how a film release took over editorial in an imaginative and creative way on Kerrang Radio
Read More
Have you got some great promotions audio?
Our good friend and supporter Francis Currie from Francis Currie Consulting is after some fantastic promotional audio to showcase some of the UK's best on air promotions designed to boost audiences and hours.
Read More
The sonic brand trigger in action
Crabbie's create a great sonic brand trigger for their advertising that consumers are enjoying this Christmas.
Read More
Festive listening
If you get a bit of time over the festive season to treat your ears to some aural pleasures here are Earshot's recommeded radio and production-related listening choices.
Read MoreEarshot Creative is supported by
